British environmental group 10:10 caused an Internet firestorm late last week with a short video, ironically named "No Pressure," showing graphic depictions of schoolchildren being blown up for not being committed enough to the environment. The video, claims the group, was supposed to be funny. Instead, so many people were angered and grossed out that they pulled it, with an apology.
As blogger Anthony Watts wrote at Watts Up with That?: "What were they thinking? They weren’t, because this is going to have the exact opposite effect they intended it to have." Instead of coming across as satirical, the video made a lot of people wonder whether the group was letting its real feelings show. (Watts and his commenters have more here.)
The video is reportedly still available at various spots on the Web, as many viewers have reposted it in order to keep 10:10 from getting off the hook. I have not watched it myself. If you choose to look for it and watch it, do so at your own discretion.