I just so didn't need to read about the idea that some Hindu nationalists came up with to combat Coke and Pepsi. The purpose, evidently, is "to cleanse India of foreign influence and to promote . . . Hinduness."
Like Chuck says, "Worldview matters."
Read it here, if you dare.
I really ought to stop skimming the Drudge Report.
(Image courtesy of Food Safety Central)