The mighty Hallmark holiday...coming to a calendar near you! America is still reeling from the most recent expression of commercial love: Valentine's Day. But if you missed out, don't worry. Another holiday is sure to be just around the corner.

Do I sound like a modern-day Scrooge of sorts? Perhaps I am. But my dislike for certain holidays, such as Valentine's Day, has little to do with resenting the opportunity to tell my husband, my children, my parents, my dog, just how much I love them. Heck, I can do that any day of the year. Rather, I wrestle with the very notion that society allows itself to be guided by the invisible hand of commerce into declaring that love on a specific day of the year.

Yes, it's great to have a day set aside every year when our significant others shower us with love-gifts. But it's so much more meaningful to me when that bouquet of roses arrives on a bleary Monday morning in January than on the assigned day-of-love. 

Nancy Gibbs at Time Magazine makes no bones about stating her opinion on commercial holidays, Valentine's Day in particular, in her article "A Day to Forget." Delving into the depths of commercial profits, Gibbs illuminates just how massive the holiday really is: